About Jim

I spent most of my life trying to be acceptable. Growing up in a deeply religious household, I learned early that desire was dangerous, that my shadows were shameful, that the "right" way to live meant denying important parts of myself.

It took three days locked in a dungeon—yes, really—for me to finally understand: the parts of me I'd been running from were actually my greatest teachers. This led me to have a “dark awakening” that I can share more about when we speak.

Prior to that awakening, I'd built a successful career as an executive leadership coach. For over 20 years, I've worked with clients at companies like Oracle, Lyft, and Informatica, helping them achieve extraordinary business results. But over time, I noticed something: the more my clients embraced their dark, shadowy parts, the faster they transformed and succeeded.

I also noticed what was missing in my own journey. After two decades and hundreds of thousands of dollars invested in personal development—therapy, coaching, workshops, books, you name it—I realized that while chasing enlightenment, I was avoiding the shadow.